The upcoming iPhone 16 series is expected to debut on September 10 this year, provided that the report is correct, of course. But what will the Pro and non-Pro mix look like? Well, The Electrician obtained supply chain information revealing Apple’s production plans.
The OEM will initially produce around 90.1 million iPhones, up slightly from last year’s target of 86.2 million. As before, the company plans to produce more Pro Max models, which will account for 37% of the total mix, or in other words, 33.2 million units.
This is significantly more than last year’s 24.2 million. iPhone 15 Pro Max. Regular 16 Pro units are expected to be 26.6 million (30%), up from 21.8 million last year 15 Pros models.
Non-Pro variants will account for 33% of total production, with the standard iPhone 16 seeing a modest increase from 21.8 million units to 24.5 million (27%), while the iPhone 16 Plus will be made in just 5.8 million (6%). This is the only model that will see a reduction. For reference, the iPhone 15 Plus planned production for last year was 8.5 million.
Of course, plans can always change depending on demand, but it’s clear that demand for the Plus model is decreasing with each passing year, so the rumors about Apple replacing it with another iPhone variant in the future could be true.
The increase in production of the iPhone 16 Pro and 16 Pro Max signals an increase in Apple’s revenue, as these are the most expensive models in the company’s portfolio and may even generate higher profit margins.
Source (in Korean)