Meta has reportedly stopped working on its Apple Vision Pro competitor, codenamed La Jolla. Development began in November last year, and is expected to be released sometime in 2027.
Now that’s no longer happening. The reason for the project’s cancellation apparently has to do with the fact that the headset was using MicroOLED displays, which made it very expensive, much more than Meta’s initial goal of keeping the cost under $1,000.
The $3,500 Apple Vision Pro wasn’t exactly a runaway success either, and if even Apple can’t make a high-priced device a bestseller, then that might be an indication that there isn’t enough of a market for high-end headphones like these for two competitors.
Referring to the news about the cancellation of the La Jolla headset, Meta CTO Andrew Bosworth he said: “We have many prototypes in development all the time. But we don’t put all of them into production. We move forward with some, pass others on. Decisions like this happen all the time, and stories based on conversations about an individual decision will never give the true picture.”
While the high-end headset may have been canceled, Meta is still working on a more affordable Quest, codenamed Ventura, which could launch before the end of this year. Meta is also expected to unveil new AR glasses next month, while the Quest 4 is expected to arrive in 2026.