Samsung introduced the Galaxy A55 and A35 mid-range phones in SA

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Written By Maya Cantina

A mid-range option appeared earlier this year, but is now available to buy in SA.

Samsung has launched the latest Galaxy A 55 5G and Galaxy A35 5G mid-range smartphones featuring talented Amapiano artiste and dance sensation, Kamo Mphela as its new ambassador.

At a media event held in Johannesburg on Friday, the launch of this new campaign marks the continued evolution of the Galaxy A Series portfolio.

Newly married rap titan Cassper Nyovest passes the baton to Mphela.

Additionally, the campaign also introduces Youngsta CPT, Cape Town hip-hop artist, lyricist and songwriter to add his own flair to the mix.

Influencers

Kgomotso Mosiane, head of mobile eXperience marketing at Samsung, said this campaign summarizes the moments the company has gone through while also looking to the future.

“Cassper Nyovest has been a great partner not only for Samsung, but also for the Galaxy A Series as he passes the baton to the next generation of greats.

A mid-range option appeared earlier this year, but is now available to buy in SA.

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With Samsung operating in the competitive mid-range smartphone segment, the South Korean company along with many other brands is turning to celebrities and influencers to give them an edge over their competitors.

Series A has been popular among Gen Z who share everything on social media platforms.

Generation Z

Samsung Galaxy A55 5G and A35 5G smart phone boasts a feature set tailored to meet the needs of today’s users and content creators with a 12MP ultra-wide camera, 50MP main camera and 5MP macro camera on the A55 for those Instagram posts.

Battery life is important in any phone and the Galaxy A Series has a two-day battery life with a 5,000mAh power cell, but the lack of wireless charging is a handicap, although understandable, considering its position in the mid-range.

The Galaxy A55 5G and A35 5G are rated IP67. Based on laboratory test conditions for immersion in one meter of fresh water for a maximum of 30 minutes

The A55 carries a recommended price tag of R11 499 and R8 999 for the A35.

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