Tecno has AI now, because of course it does — it’s 2024, and if you don’t have it, you lose it. Or something like that. At IFA in Berlin, Tecno unveiled its “AI Vision,” which isn’t a pair of glasses or contact lenses, but its own suite of AI features that will “boost productivity, provide more practical value, and make creative fun easier.” The features will roll out to Tecno’s “excellent ecosystem of smart devices” soon.
At the heart of the brand’s AI Vision is the revamped Ella AI Assistant, which is “Gemini-connected,” whatever that means. Ella has “intelligent conversational Q&A functionality,” meaning it can engage in conversations with you.
There is also real-time translation, turning speech into text during phone calls or in face-to-face situations. AI Writing generates summaries of text content, revises it, rewrites it in any style you want, and also generates new texts from scratch.
AI Search “lets users learn about the world with the swipe of a finger on the screen.” “All users need to do is circle something on the screen to get intelligent insights.” So this is Circle to Search, but it’s not branded as such, oddly enough. AI Artboard lets you generate “a universe of masterpieces across a spectrum of styles” based solely on a text prompt.
AI Erase removes people or objects from photos, AI Portrait Beautification lets you define your own look, and AI Cutout lets you select and extract parts of an image to share in chat or create new images. Finally, AI Video Production helps you write scripts and also add captions to your post.