Tesla Inc. plans to unveil its long-awaited robotaxi at an event at Warner Bros. Discovery’s Los Angeles-area movie studio, people familiar with the matter said.
The automaker is planning to unveil the specially developed robotaxi on Oct. 10 at its Burbank, California, facility, said the people, who asked not to be identified because the information is private.
The 110-acre site is home to 29 sound stages and has hosted famous productions ranging from Batman movies to the television show Friends.
Tesla CEO Elon Musk did not respond to requests for comment. A Warner Bros. spokesperson did not immediately comment.
Musk has been prioritizing autonomy and artificial intelligence, moving away from Tesla’s core business of selling electric vehicles to consumers.
The Austin-based company is also building a proprietary ride-hailing app powered by a fleet of purpose-built robotaxis and consumer cars that don’t require a human driver.
The CEO may give more details about the technology at the Los Angeles event.
Tesla moved its headquarters to Austin in December 2021, but its design studio remains in Hawthorne, California.
In 2016, Musk also used the Hollywood studio space when he demonstrated Tesla’s solar roof product on the set of Desperate Housewives.
Tesla postponed its robotaxi event, initially scheduled for August 8, due to design change requests made by Musk, Bloomberg reported in July.
The company also needed more time to create prototypes for demonstration, people familiar with the matter said.