Provocative campaign in Mallorca: “Don’t mark this beach, bitch!”

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Written By Maya Cantina

Mallorca is overrun by tourists every year, and photos of crowded beaches are almost part of it. But an advertising agency from Palma wants to take action against this problem and has come up with logos with a provocative slogan: “Don’t tag this beach, bitch!” This is reported by “Mallorca magazine“.

This is intended to discourage tourists from tagging idyllic beaches on social media. Advertising agency La Indis launched its campaign last summer. Until now you could download the logos.

“Don’t tag this beach, bitch!”: Stickers are very popular

Now things are changing: the message is now also available as a sticker and is very popular. So far 1000 stickers have been printed, about half are already gone, writes “Ultima Hora“. Every weekend they left a handful at the office door. There will be none left on Monday, says Virginia Moll of La Indis.

According to Moll, a tourist has already inquired about the reason for the stickers. “He thought it was a great idea. He told us that tourists are the first to feel cheated when they arrive in Mallorca and see that the idyllic postcard sold to them does not exist,” Moll is quoted by “Mallorca Daily Bulletin“quoted. However, overcrowding also has consequences for the lives of residents. Because that would make it more expensive and the quality of life would deteriorate.

Like the “Mallorca newspaper“ reported that Mallorca had 12.5 million visitors from abroad and within the country in 2023. According to the statistics agency Ibestat, a total of 17.8 million people came to the Balearic Islands.



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