Bud Light U-turns on woke as it partners with comedian Shane Gillis who is notorious for foul-mouthed racist and homophobic jokes – after campaign starring trans influencer Dylan Mulvaney sparked boycott

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Written By Maya Cantina
  • Comedian Shane Gillis and Bud Light have announced a partnership with each other, after a tumultuous year for the brand  
  • Following a partnership with transgender influencer Dylan Mulvaney, sales of the beer suffered due to a boycott
  • Gillis had previously been fired from SNL after videos emerged of him making racial and homophobic comments 

Bud Light have seemingly turned their back on woke politics with a new partnership with comedian Shane Gillis, following a dismal year for the brand. 

In a post the the brands Instagram account they confirmed that Gillis, 36, was now part of the team. 

The comedian had previously been fired from Saturday Night Live after videos emerged of him using and racial and homophobic slurs during a podcast in 2019. 

The decision to have Gillis onboard with the brand comes less than 12 months after their disastrous partnership with transgender influencer Dylan Mulvaney. 

Sales of the beer suffered due to the move, largely due to a boycott of the beer with sales in the first two weeks of 2024 down 28.9 percent from the year before. 

In a post the the brands Instagram account they confirmed that Gillis, seen here, was now part of the team

Bud Light sales plunged in 2023 as a result of conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney

Bud Light sales plunged in 2023 as a result of conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney

Gillis shared images of himself inside the Anheuser-Busch brewery in St Louis, Missouri, as well as next to one of the brands iconic Clydesdale horses.

Last year Gillis had spoke about the ordeal with Mulvaney on the Joe Rogan Experience podcast. 

In it, Gillis can be heard saying: ‘It became a joke, and that is tough to overcome marketing wise. 

‘It’s tough to get people to order a Bud Light publicly because you are gonna get made fun of.’

In the controversial promotion, Mulvaney posted a video on April 1 of herself cracking open a Bud Light on her Instagram page.

She showed off the customized can with her face on it – one of many corporate freebies she got and promoted to her millions of followers.

Bud Light was accused of alienating its traditional customer base by partnering with Mulvaney, which led many conservatives – including Kid Rock – to boycott the brand.

The backlash led to plummeting sales and Modelo Especial take over as America’s number one beer brand.

Gillis shared images of himself being put to work inside the Anheuser-Busch brewery in St Louis, Missouri

Gillis shared images of himself being put to work inside the Anheuser-Busch brewery in St Louis, Missouri

Gillis was also pictured alongside one of the brands iconic Clydesdale horses which they have recently decided to revive in their adverts

Gillis was also pictured alongside one of the brands iconic Clydesdale horses which they have recently decided to revive in their adverts

Anheuser-Busch lost $390 million in second quarter sales compared to the year before.

By December, sales of the beer had still not recovered, despite the company teaming up with NFL stars in a marketing campaign in an attempt to boost sales.

In the four weeks ending December 9, Bud Light’s retail-store sales were down 28 percent compared with the same period in 2022.

The reaction to Gillis being announced as being partnered with the brand has been overwhelmingly positive on the Bud Light Instagram page. 

One person commented: ‘Greatest marketing comeback of all time.’

While another said: ‘I mean.. this could suffice as an apology.’

Another posted: ‘Alright I guess I’ll buy bud light now you guys win.’

In 2019, Gillis was let go from his job at Saturday Night Live over his use of racial and homophobic slurs. 

Several clips surfaced in which the comedian used racist and homophobic slurs on numerous occasions – including on an episode of Matt and Shane’s Secret Podcast.

In the podcast, Gillis and Matt McCusker mocked comedians Judd Apatow and Chris Gethard, referring to them as ‘white f****t comics’ and ‘f***ing gayer than ISIS.’

Gillis is also heard telling McCusker that their conversation is ‘nice racism, good racism.’

Shane Gillis was fired from Saturday Night Live and canceled by the media in 2019. However, the comedian has made a comeback following a string of appearances and his new comedy special, Beautiful Dogs

Shane Gillis was fired from Saturday Night Live and canceled by the media in 2019. However, the comedian has made a comeback following a string of appearances and his new comedy special, Beautiful Dogs

Gillis apologized for 10 years of 'bad comedy' in a post to his Twitter page

Gillis apologized for 10 years of ‘bad comedy’ in a post to his Twitter page

Another clip emerged from a September 2018 podcast episode in which Gillis referred to people living in New York City’s Chinatown as ‘f***ing c***ks’.

He also mocked a Chinese accent and the language barrier in the video, saying: ‘Chinatown’s f***ing nuts.’

‘The translation between you and the waiter it’s just such a f***ing hassle, it’s like can you, I’m pointing at it, like this is the f***ing noodles.’

Gillis quickly issued an apology for 10 years of mostly ‘bad’ comedy on Twitter.

‘I’m a comedian who pushes boundaries. I sometimes miss. If you go through my 10 years of comedy, most of it bad, you’re going to find a lot of bad misses,’ Gillis said in his apology note.

‘I’m happy to apologize to anyone who’s actually offended by anything I’ve said. My intention is never to hurt anyone but I am trying to be the best comedian I can be and sometimes that requires risks.’

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