- Advertising space during the Super Bowl is a hot commodity, with brands competing to make their commercial stand out
- Here are all the star-studded 2024 Super Bowl ads released so far…
As well as being one of the biggest sporting events of the year, the Super Bowl is a high point in the advertising calendar with over 100 million people tuning in and 50-plus companies vying for their attention.
Companies have forked out close to $7 million a piece for a 30-second spot and pulled out all the stops in the hope of capitalizing on the buzz.
There’s traditionally a big competition to make their ad stand out, but this year, companies seem to have learned from last year’s Bud Light controversy and chosen to play it safe.
In the commercials released so far this year, Budweiser has brought back its iconic Clydesdales, Lionel Messi stars in an ad for Michelob Ultra and Jennifer Aniston forgets she worked with David Schwimmer in Friends for Uber Eats.
Taylor Swift’s influence on the Super Bowl this year has also impacted ad sales, with a trio of beauty brands splashing out on commercials to target a boom in female fans set to tune into the game this Sunday.
Not all companies release their ads before the big day, so there are still some surprises in store, but here is a round-up of the best ads so far…
Booking.com
Tina Fey stars in this Booking.com ad as she hires a series of body doubles to try out as many different destinations on the site as she can.
Jane Krakowski and Glenn Close step in to ride horses for her and shop for her on Rodeo Drive.
The final line sums up the message: ‘With so many choices, you can book whoever you want to be.’
Bud Light
According to The Wall Street Journal, the Bud Light ad will run for 60 seconds – costing a staggering $14 million.
It stars the ‘Bud Light Genie’ who can make your dreams of being ‘filthy rich’ or having an ‘epic night out with your favorite celebs’ come true.
NFL legend Peyton Manning and rapper Post Malone feature in the party scenes.
The lighthearted advert is the beermaker’s attempt to recoup favor and sales after a disastrous campaign last year with transgender influencer Dylan Mulvaney.
Bud Light was accused of alienating its traditional customer base by partnering with Mulvaney, which led many conservatives – including Kid Rock – to boycott the brand.
Budweiser
Anheuser-Busch also splashed out an estimated $14 million on a 60-second slot to advertise Budweiser this year in an attempt to recoup sales after last year’s disaster.
The beloved traditional Clydesdales are back in a nostalgic ad telling the story of a snowstorm threatening to derail a delivery to a small town bar.
A Labrador guides the horses to save the day and help Budweiser make the delivery to the delight of the townsfolk.
BMW
Christopher Walken stars in the BMW ‘Talkin like Walken’ ad, playing himself as he meets a series of people who all try to imitate him.
Everyone from Ashley Park in Emily in Paris to Usher gives impersonating him their best shot.
The ad closes with the tagline ‘There’s only one Christopher Walken. And only one ultimate driving machine.’
‘The reality is everyone has a Walken impression. But there’s only one original,’ ad-maker Rich Silverstein said.
Doritos
Two grandmothers engage in a car chase with Top Gun: Maverick actor Danny Ramirez who has taken the last pack of Doritos from a store shelf.
They pursue him on their mobility scooters before ziplining to kick him to the floor and take the Doritos back.
Just when they think they have them all to themselves, Jenny Ortega reappears to politely take the bag from their hands.
The tagline: ‘Grab your bag now, before Dina & Mita do.’
Dove
Dove has put out one of the adverts targeting the expected surge in young women watching the Super Bowl linked to Taylor Swift.
The ad begins with the song ‘It’s the Hard Knock Life’ with clips of girls having mishaps playing sports.
Then a young girl is scene looking at her self critically in the mirror to push home the message: low body-confidence leads to girls quitting sports, not the mishaps.
DoorDash
DoorDash has taken an unusual approach with its Super Bowl ad by running a sweepstakes.
It is offering one viewer the chance to win everything advertised by other companies during the game, including the BMW, Doritos and even Mayonnaise.
It encourages viewers to ‘Visit doordash-all-the-ads.com for a chance to win it all from football’s biggest event’ and use the promo code on the day for a chance to win.
Etsy
Americans use the new Etsy ‘gift mode’ to decide what to give the French
Online marketplace Etsy is advertising its new ‘gift mode’ which helps shoppers find gifts for friends and loved ones.
In the ad, Americans try to work out what to give France to thank them for the Statue of Liberty.
They consult Etsy and in the end settle on a giant cheese board, which is received with delight.
Google has pulled on viewers’ heartstrings with its ad following a blind man as he uses the new ‘Guided Frame’.
Guided Frame is a new accessibility feature which uses sounds, animations and vibrations to help them take photos and capture moments in their life.
The advert shows blind director Adam Morse get help capturing photos of his dog and dinner and take selfies.
Hellmann’s
In the Hellmann’s ad Kate McKinnon discovers her cat can talk.
But it can only say one word, ‘May-ow’.
The ‘may-ow’ cat rockets her to fame and causes a mayo-buying frenzy, with Kate beginning to date and then dump Pete Davison.
Michelob Ultra
Lionel Messi has appeared in a Super Bowl advert for the first time ever to show off his soccer skills and tout his loyalty to Michelob Ultra.
In the ad, Messi walks into a beach bar and then plays football on the sand.
He gets an assist from NFL star Dan Marino and even a nod from Ted Lasso’s Jason Sudeikis.
Mountain Dew
Aubrey Plaza puts the drink brand’s tagline ‘having a blast’ to the test in this advert.
In her well-known deadpan delivery, Plaza shares how drinking a Mountain Dew can liven up any situation.
She goes to a pool party, travels in a lift, goes to a disco and even flies on a dragon with her Parks and Recreation co-star Nick Offerman.
M&M’s
In M&M’s advert the chocolate company shows off its new ring which it says it will give to the runner’s up in the Super Bowl.
With help from ‘almost champions’ Dan Marino, Terrell Owens, Bruce Smith the chocolatiers say they have transformed peanut butter M&M’s into diamonds.
Scarlett Johansson even makes a guest appearance to help out.
Oreo
Oreo’s ad imagines people through history using an Oreo to make difficult decisions.
They twist the Oreo and then if the frosting is on the right side, they make one choice, and if it is on the left they make another, like flipping a coin.
Kris Jenner uses the technique in the early 2000s to decide if her family should appear in a new reality show.
Paramount+
![Patrick Stewart climbs a 'mountain of entertainment' with other Paramount characters](https://i.dailymail.co.uk/1s/2024/02/07/18/80975343-13057117-image-a-18_1707330311586.jpg)
Patrick Stewart climbs a ‘mountain of entertainment’ with other Paramount characters
Patrick Stewart stars in a Paramount+ ad where he and other characters try to scale a ‘mountain of entertainment.’
Drew Barrymore and Survivor host Jeff Probst, as well as cartoon character Peppa Pig appear throughout.
The cast put on various costumes in the icy, mountainous landscape.
Popeyes
![Comedian Ken Jeong wakes up from a cryogenic freeze to try the world's best chicken wing](https://i.dailymail.co.uk/1s/2024/02/07/18/80975335-13057117-image-a-17_1707330282072.jpg)
Comedian Ken Jeong wakes up from a cryogenic freeze to try the world’s best chicken wing
Fast-food chain Popeyes splashed out on a 60-second spot featuring actor and comedian Ken Jeong.
Jeong has been cryogenically frozen for 52 years so he could live until the invention of the best chicken wing.
When he awakes he discovers the Popeyes chicken wing as well as driverless cars, drones and massage chairs.
Pringles
A gas station clerk points out that Chris Pratt with a moustache looks like the Pringles man.
She shares a photo of him online and he goes viral.
The tagline is: ‘What happens when Chris Pratt grows a stache and suddenly looks like Mr. P? Well, the world can’t unsee it.’
Starry
Pepsi-Co’s new-ish drink Starry makes its Super Bowl debut with this ad featuring rapper Ice Spice dealing with a break-up.
Ice Spice spends time with the Starry lemon and lime characters under the tagline: ‘It’s time to see other sodas’.
T-Mobile
![Jason Momoa is welcomed to the neighborhood by Zach Braff and Donald Faison](https://i.dailymail.co.uk/1s/2024/02/07/18/80975387-13057117-image-a-14_1707330136984.jpg)
Jason Momoa is welcomed to the neighborhood by Zach Braff and Donald Faison
Jason Momoa shows off his singing skills in a T-Mobile advert for the Super Bowl.
Zach Braff and Donald Faison welcome the actor to their neighborhood with a song and dance.
Uber Eats
In the most star-studded of all the Super Bowl adverts so far, Jennifer Aniston, David Schwimmer and David and Victoria Beckham play themselves for Uber Eats.
The advert plays out the premise that to remember what Uber Eats delivers you have to forget something else and ‘make a little room in your brain’.
Jennifer Aniston forgets who David Schwimmer is while Victoria Beckham forgets the name of the Spice Girls.