Patrick Stewart’s Super Bowl 2024 Commercial Is A Violent Mashup You Can’t Miss

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Written By Sedoso Feb

For the Super Bowl spot, Stewart, Tagovailoa, and Arnold are joined by Probst, Jim Dangle, Knuckles the Echidna, Dora, Peppa, Mater Chief from “Halo,” and Drew Barrymore. Needing to scale a wall, the group needs to throw a grappling hook. It’s Stewart who suggests hucking Arnold, as he has a football-shaped head. Barrymore is reticent, but Stewart gets to yell, “Barrymore, shut your face!” As Stewart gears up to throw Arnold, Creed appears on a nearby bluff to serenade him with their hit song “Higher.” 

Stewart and Arnold briefly sing Creed. This is like something out of a dream. When Arnold doesn’t quite get the job done, Stewart wonders if there is someone nearby made of pigskin. Oh, right. Peppa Pig is nearby. I’m not exactly sure how Creed is associated with a Paramount+ show, but it’s fine if they want to tag along. 

I appreciate that Paramount+ is indeed selling a lot of their newer, original fare, but also advertising the fact that they have reruns. Stewart just finished his run on “Star Trek: Picard,” but the streaming service also has every episode of “Star Trek: The Next Generation.” “Hey, Arnold!” was just rebooted in 2023, but the original 1996 series is also still available. Knuckles was featured in “Sonic the Hedgehog 2,” a film that came out in 2022. 

Yes, the original programming is fun, but with the entire “Paramount Mountain” ad campaign, the network seems to (at least tangentially) acknowledge they have a large back catalog as well. That’s appreciated. 

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