This young royal is blazing a trail thanks to an impeccable sense of style – and it’s British designers who are helping her along the way

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Written By Maya Cantina

Although not herself a front-line royal, Flora Vesterberg (née Ogilvy) is most definitely part of the elite family circle.

Flora is the granddaughter of Princess Alexandra – known as Alexandra Ogilvy following her marriage – a first cousin of the late Queen Elizabeth.

And while she mostly keeps a low social profile, Flora still manages to steal the limelight when she does make an appearance at an exclusive gathering or two. 

That’s because she’s made a name for herself through an impeccable sense of style, which frequently involves such sought-after British labels as Self-Portrait, Emilia Wickstead and The Deck.

 Flora Ogilvy and Timothy Vesterberg at their marriage blessing at St James’s Piccadilly in 2021

A Windsor family tree showing how Flora Ogilvy is related to the late Queen, Elizabeth II

A Windsor family tree showing how Flora Ogilvy is related to the late Queen, Elizabeth II

Whether gracing the Buckingham Palace balcony during Trooping the Colour or attending high-profile events, she exudes elegance.

One outstanding example was Flora’s royal’s wedding gown, designed by Phillipa Lepley. 

The couple originally tied the knot in a private ceremony at The Chapel Royal, St James’s Palace, in 2020, adhering to Covid restrictions. 

Exactly one year later, they staged a more public marriage blessing at St James’s Piccadilly, with a host of royals in attendance. 

The bride wore an ivory gown featuring an A-line silhouette and delicate floral embroidery. 

Lepley, a leading British designer of wedding dresses, said: ‘We took great inspiration from the Ogilvy tiara, combined with my own passion for florals, to create an embroidery design of magnolia, jasmine, starflowers and orchids.  

‘Hand-embroidered onto sheer tulle and embellished with double cut beads, pearls and sequins, the flowers grew organically over the dress and long sleeves.

‘As a special personal touch for Flora, she requested one sweet pea to be embroidered at the sleeve wrist.’ 

‘Flora looked incredible in the final timeless look’. 

The design was inspired by the glinting tiara that Flora would wear, originally belonging to her grandmother, Princess Alexandra.

The Ogilvy Tiara was formed in the 1960s from several pearl and diamond hair ornaments that already existed in Alexandra’s collection.

Floral motifs and pearls were woven into the embroidery adorning Flora’s wedding dress and veil.

Princess Alexandra wears the The Ogilvy Tiara while attending a Guildhall banquet alongside her husband, Angus Ogilvy

Princess Alexandra wears the The Ogilvy Tiara while attending a Guildhall banquet alongside her husband, Angus Ogilvy

Multiple fittings were required over a number of months, Lepley explained: 

‘Every bespoke dress starts with detailed toile fittings to mould the corset and ascertain the precise silhouette and style lines before the embroidery design is drawn.’

‘I have such a passion for celebrating the female form through our signature corsetry.

‘I adore the corseted silhouette we created for Flora defining her shape perfectly with a fluid satin base of Italian silk, the softest of petticoats to create a gentle flare to the skirt, and a striking décolleté V-neckline.’

The designer concluded: ‘It was a joy and honour to work closely with Flora on this incredibly feminine bespoke dress and hand embroidered silk veil. It is always a pleasure to work alongside someone equally detailed’.

The bride’s timeless appearance was complemented by a small posy of white stephanotis and orchids.

Flora’s royal lineage was also taken into consideration when selecting her initial wedding outfit. 

She chose an ivory dress by Emilia Wickstead, featuring a square neckline, emulating a design worn by her great-grandmother Princess Marina, Duchess of Kent.

Flora’s father, James, is the son of Princess Alexandra and Sir Angus Ogilvy.

Flora and her younger brother, Alexander, grew up in a 1780s country house on the east coast of Scotland.

Floral attended Rugby School, studying English, French and Fine Art at A-level, before graduating with a degree in Art History from the University of Bristol.

This was followed by a master’s degree from The Courtauld Institute of Art.

Flora wears another stunning Self-Portrait dress to the Claridge's Christmas Tree Party 2023

Flora Vesterberg wears Self-Portrait to the Cartier Style Et Luxe at the Goodwood Festival of Speed in 2023

Flora Vesterberg wore two versions of Self-Portrait’s off-shoulder midi dress in 2023

Flora wears a floral look by Emilia Wickstead to the V&A Summer Party and DIVA exhibition preview in 2023

Flora showcases an Emilia Wickstead pencil dress the Royal Ascot Gold Cup Dinner at The Dorchester in 2023

Flora favours Emilia Wickstead dresses because they make her feel ’empowered’

The art historian oozed glamour in a tuxedo dress by The Deck during an event at The National Portrait Gallery. She later wore the dress to a private V&A viewing

The art historian oozed glamour in a tuxedo dress by The Deck during an event at The National Portrait Gallery. She later wore the dress to a private V&A viewing                  

Today, she describes herself as an art historian and broadcaster and has lectured at Sotheby’s Institute of Art. 

Flora is  also an Ambassador of the Young Patrons’ Circle of the Victoria & Albert Museum and Co-chair of the Art History Link-Up Young Patrons’ Committee, demonstrating her commitment to education.

She is also skilled in the style department as she has proved time after time.

Flora has worn a myriad of British brands, from high street to high-end designers. 

She tends to favour Emilia Wickstead for important events, explaining to Vogue: ‘I often wear Emilia Wickstead’s pieces to give lectures at The Sotheby’s Institute of Art because they feel empowering.’

Attending a private viewing of the V&A’s exhibition, Gabrielle Chanel: Fashion Manifesto, last month, she opted for a tuxedo dress by The Deck, Savile Row’s first B Corp and the street’s only shopfront dedicated to women.

The tailored monochrome design incorporated a double-breasted front and silk-satin peak lapels, creating an commanding aesthetic.

Flora kept her accessories to a minimum, selecting semi-sheer tights, court shoes and a Jennifer Chamandi velvet clutch. 

The Deck’s coveted suits have been worn by countless celebrities, such as Carrie Johnson, Elizabeth Hurley and Olivia Williams, during a red carpet premiere of The Crown. 

Days later, Flora was snapped wearing a beautiful sky blue dress by Self-Portrait to a wedding. 

Self-Portrait, which was founded in 2013 by Han Chong in London, is a favourite of Princess Beatrice and Catherine, Princess of Wales.

Cut from textured fabric, Flora’s charming dress was characterised by an open collar neckline and full mid-length skirt. 

She styled her dress with a Lock & Co headpiece and her reliable Jennifer Chamandi clutch.

Flora opted for a lace Self-Portrait dress for Royal Ascot 2023

The royal chose a sky-blue textured dress by Self-Portrait for a wedding in March

Flora is a fan of the  Self-Portrait label – as is Catherine, Princess of Wales,

The royal wears a lace Phillipa Lepley dress to the 32nd Cartier Racing Awards at The Dorchester

The royal wears a lace Phillipa Lepley dress to the 32nd Cartier Racing Awards at The Dorchester 

Flora looked particularly stylish in a ME+EM dress while visiting Boston in 2023

Flora looked particularly stylish in a ME+EM dress while visiting Boston in 2023

While the royal owns her fair share of designer labels, she occasionally delves into more affordable attire.

For another glamorous event – the 2024 National Portrait Gala – she chose a distinctive dress from the British high street.

Hailing from Phase Eight, the fishtail silhouette was adorned with floral embroidery, semi-sheer sleeves and a V-back.

The elegant aesthetic was right on par with Flora’s signature style.  

ᴀʀᴛɪᴄʟᴇ ꜱᴏᴜʀᴄᴇ

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